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Indian firms urged to broaden sandwich-generation benefits

Indian firms urged to broaden sandwich-generation benefits - sandwich generation benefits
In India, where multigenerational households are common, caregiving responsibilities are often informal and unpaid. Photo: geralt/Pixabay

A growing number of employees in India now face a dual burden: caring for aging parents while raising children. This “sandwich generation”—typically professionals aged 30 to 50—is reshaping workplace expectations, pushing companies to expand benefits beyond traditional compensation. The demand reflects broader demographic shifts, including an aging population and rising healthcare costs that outstrip what medical insurance and provident funds alone can cover.

Ashish Gupta, Finance Head at CHL Urja, explains that this generation must balance careers with simultaneous caregiving for children and elderly relatives. While corporate policies often cover employees, spouses, and children, eldercare remains overlooked. Many group insurance plans exclude aging parents, forcing employees to fund their healthcare independently. Gupta highlights a core issue: employees may earn well and have health insurance, but if their parents’ medical needs aren’t covered, they feel their responsibilities are undervalued. Current benefits rarely address the financial strain of paying for children’s education, supporting parents, managing a home loan, and planning for retirement.

Flexible work arrangements are emerging as a key solution. Gupta notes that flexibility doesn’t always mean remote work, some organizations lack the infrastructure for that. Instead, adjustments like flexible hours, caregiving leave, or emergency time off can make a meaningful difference. Without such support, employees may take unplanned leave or experience productivity drops, straining both their careers and workplace operations.

Mental health support also falls short for this group. Sandwich-generation employees often grapple with guilt over work commitments, financial stress from dual caregiving, and emotional exhaustion. Existing wellness programs, while valuable, rarely extend to family counseling or stress management tailored to caregiving pressures. Gupta argues that mental health benefits must evolve to address the broader family dynamic rather than focus solely on individuals.

Cultural differences further complicate benefit design. In India, where multigenerational households are common, caregiving responsibilities are often informal and unpaid. A benefit package effective in urban areas, such as professional eldercare services, may not meet the needs of rural employees, who may require help handling local healthcare systems. Gupta advocates for a useful framework that could be “Global Care with a Local and Personal Layer.” This can provide organizations with meaningful consistency without ignoring cultural realities.

From a business perspective, investing in these benefits is a strategic move. Reduced turnover, lower absenteeism, and higher productivity can offset costs. Gupta points to a shift in HR thinking: instead of asking what benefits to offer, companies should focus on the challenges employees face at this life stage. For the sandwich generation, the answer lies in family-centered support structures.

India’s elderly population is projected to reach 230 million by 2036, increasing pressure on employers to adapt. The next phase of employee benefits may include eldercare assistance, parental healthcare coverage, emergency medical funds, and flexible work policies. These changes are likely to emerge first in progressive employers and metro cities, driven by both employee demand and demographic necessity.

Expanded Family-Care Benefits and Workplace Flexibility

Creating a complete caregiving ecosystem, rather than a simple compensation scheme, is especially important for seasoned staff in the 35–55 age bracket. These employees often hold critical organizational knowledge and leadership roles. Tailoring benefits to include both financial and practical support strengthens overall workforce stability. The approach seeks to align employee wellbeing with long-term organizational effectiveness.

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