LinkedIn is testing a new option that allows users to report artificial intelligence-generated content, also known as “AI slop”, in-stream. This feature is part of the platform’s efforts to combat the rise of automated comments and promote more authentic engagement.
According to LinkedIn Chief Product Officer Hari Srinivasan, users can now report comments that “seem like AI slop” by tapping the three dots menu at the top right of the display.
Reporting AI-Generated Content
Srinivasan explained that the definition of “slop” is hard to define and constantly changing, and that this feature will help LinkedIn tune its models and create better feeds.
LinkedIn is also improving its detection of AI-generated and “generally low-quality” content, and the indicators from reported posts will help refine the platform’s classification systems.
The platform plans to alert users when their posts have been reported as slop, and will test a way to privately flag such posts in the analytics dashboard.
Balancing AI Creation and Limitation
According to Srinivasan, the goal is to help identify when AI is being overused, while still allowing users to refine their thoughts with AI tools.
LinkedIn wants members to get feedback from real humans on what sounds authentic, rather than relying solely on AI detectors.
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This move is significant, given that LinkedIn’s parent company Microsoft has invested billions of dollars into AI development.
However, LinkedIn is recognizing that AI tools can enable too much automation and facilitate bot-like behavior, which can devalue its network and undermine trust in platform engagement.
In fact, LinkedIn is removing an AI feature that can be used to generate in-stream content, and replacing it with a feature that proofreads posts without changing the user’s voice.
Trust and Verification
LinkedIn’s efforts to ensure trust also include features such as member verification, which has been used by over 100 million users to confirm their identity.
However, if AI tools enable users to generate fake content, this trust signal may not be meaningful.
LinkedIn’s update is recognition of this issue, and the platform is not alone in addressing the problem of AI-generated content.
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